Work With Payney
Payney readers come here to decide something about their money: which savings account, how much house, whether a market move matters to them. If your product helps with that decision, we can put it in front of them without dressing it up as editorial.
What we offer
- Native placement in articles and guides — a clearly labelled unit inside the text and in the sidebar, targeted by section (mortgages, savings, investing, crypto, insurance) or by topic keywords. Every impression and click is measured.
- The Payney Brief — one sponsor slot in the weekly email that goes to every subscriber, with your own tracking links.
- Calculator and guide sponsorship — your brand on the tools people use to run their own numbers: mortgage, refinance, savings, 401(k), net worth.
- Data partnerships — co-published research from our monthly search-demand reports, with your data or ours.
How it works
Placements run through our own ad system: you get a section-targeted campaign with a start and end date, a creative we help you write in the site’s voice, UTM-tagged links, and impression and click numbers per placement. Sponsored content is always labelled, and editorial coverage is never for sale.
How we count: an impression is a viewable one, at least half of the unit on screen for one second in a visible tab, and a click is a click on the unit, measured on our own server so ad blockers do not hide it. Two advertisers can share a topic; each visitor is shown one of them, in the proportion you agree with us, and you see your delivered share next to your numbers. Placements are approved by a person before they go live, and every campaign has a start and an end date.
Disclosure: AISEC and Finansist, which you will see promoted on the site, are companies founded by Payney’s founder. Their units are house promotions and run on the same terms and labels as everyone else’s.
Tell us what you have in mind
Prefer email? [email protected] with the subject Advertising. We reply within two business days.